All of you Gen Z’s, raise your hand if you have never followed or even created a blog!
Blogs appeared at the end of the 90s and at that time this form of content production became very popular and common, not only for anyone who wanted to share their life and interests, but also for several companies with the aim of sell their products/services. The problem is that many of these companies did not have a strategy behind their publications. In addition, social media emerged and people began to migrate to them (Facebook, Twitter, Instagram, etc.), also influencing companies. At that time we can say that blogs “died”. But one platform does not exclude the others. On the contrary, they can complete each other! While social media are great for creating proximity to costumers, the blog helps to generate traffic to your website and build authority for your company. Deep down, as long as there are people searching for their interests and doubts, blogs continue to be relevant.
So, what are the main advantages of having a blog for your company?
The blog should not serve only for the presentation/sale of your products/services. It should rather help build a relationship with your customers. How? When a company publishes content in a regular, relevant and careful manner, the costumer confidence in the knowledge and relevance of the brand on the subjects and services increase, and may even make the company an authority on a given subject. The blog will, therefore, help to engage your audience through publications on subjects that interest them, making them come back.
POSITIONING IN GOOGLE SEARCH
For our marketeers this is basic: the more content published, the more opportunities to be found by users in their searches. Through regular publications on your blog, you increase the number of pages indexed by Google and improve the positioning of your website and your blog pages in search engines. Obviously, always combining this with good SEO practices, so that Google’s algorithm considers your content relevant.
Remember that, unlike websites that are static, blogs are dynamic and need to be updated regularly. That way, your information will always be up to date. But if, for some reason, that regularity decreases, all content published on the blog is permanent and will continue to drive traffic to your website and get continuous results. It is common for old content to remain well positioned due to the relevance it had at the time it was published.
We can conclude that the publishing content on a blog, combined with good marketing and social media management will guarantee significant results for you company, and that is why we are here! It’s time to create a blog for your company and to define a good content marketing strategy!